PRIVACY POLICY

AMERICAN RACING EQUIPMENT, LLC

This site is owned and operated by American Racing Equipment, LLC. (hereafter referred to as “American Racing Equipment, LLC”). This policy is relevant to all Internet properties owned by American Racing Equipment.

TYPE OF INFORMATION WE COLLECT

American Racing Equipment, LLC collects information if you visit our Internet properties AND register for a contest or a newsletter, purchase products, obtain information regarding one of our products, enroll as a member in an online community owned by American Racing Equipment, LLC, request other information, or otherwise communicate with us about our offerings. The information we collect about you can include name, address, telephone number, e-mail address, credit card number and expiration date, password, purchase history, IP address, what web sites visitors come from, which pages are visited at this web site, and information about online activities that are directly linked to them.

American Racing Equipment, LLC uses Google Analytics to collect data about our traffic via Google advertising cookies and identifiers, in addition to data collected through a standard Google Analytics implementation. For more information, or to learn how to opt out, please visit http://www.google.com/intl/en-GB/policies/privacy

USE OF THIS INFORMATION

American Racing Equipment, LLC will collect and use your information to render services to you; respond to your inquiries; market and sell to you products, programs, and services offered by American Racing Equipment, LLC. American Racing Equipment, LLC will not sell or rent your information to any other companies or affiliates. In addition, American Racing Equipment, LLC may use information to conduct other legitimate business activities, such as protecting the security of the Internet properties and of American Racing Equipment, LLC networks, guarding against potential liability, engaging in debt collection, responding to a court order or subpoena, preventing fraud, complying with law, and complying with a legally permitted inquiry by a government agency or regulator.

If necessary for the purposes mentioned above, American Racing Equipment, LLC may transfer your information to third parties and these third parties may use your information for such purposes. These third parties may include American Racing Equipment LLC’ dealers, advisors, companies providing products and services (such as IT systems suppliers) to American Racing Equipment, LLC and, to the extent required by law, regulatory authorities (including tax authorities).

If the version of this Internet property you are using allows you to purchase products or services online, your information will be used to complete any transactions you wish to enter into, including credit card processing and credit checks. Please note that American Racing Equipment, LLC dealers are independent from American Racing Equipment, LLC.

In addition, in the event that all or any part of American Racing Equipment, LLC is sold to a third party, we may transfer your information to the third party buyer as part of the assets of the business.

We may share anonymous aggregated demographic and general trend information with any third party we choose.

YOUR CHOICES

You may request, at any time, that the information you provide not be used for direct marketing purposes by American Racing Equipment, LLC by indicating at your time of purchase that you do not wish to receive these communications or by “opting out” when you do receive a communication. Opt outs are present at the bottom of all communications.

Written correspondence for removal from our direct marketing efforts should be made to:

American Racing Equipment, LLC Equipment, Inc.
Attn: Internet Department
6101 Knott Ave.
Buena Park, CA 90620

OUR USE OF “COOKIES” AND OTHER COMPUTER INFORMATION

As is the case with many sites, when you visit Internet properties and complete a registration form, we will place a “cookie” on your computer, which helps us identify you more quickly when you return. Cookies are small pieces of information stored by your browser on your computer’s hard drive and are used in website system administration to keep track of movement of an individual from one screen to another. We will use “cookies” alone or in conjunction with other devices described below, to understand how you arrived at our web sites, to determine which pages or information you find most useful or interesting at our own web sites, and to make choices about how to deliver the most relevant marketing messages about our products to you. This information may also be used by our staff to detect and resolve web site problems and to assist with customer support concerns.

Most web browsers automatically accept cookies, but you can usually change your browser settings to prevent acceptance a “cookie” offered by a web site. If you experience any problems using our website, please contact:

American Racing Equipment, LLC Equipment, Inc.
Attn: Internet Department
6101 Knott Ave.
Buena Park, CA 90620
Or email us here.

DATA SECURITY

To prevent unauthorized access to your information, we have put in place physical, electronic, and managerial procedures (including Secured Socket Layer technology for credit card transactions). We will use various electronic means to keep transaction information transferred over the Internet as secure as generally available transaction technology reasonably permits.

OUR COMMITMENT TO CHILDREN’S PRIVACY

We recognize the importance of protecting the privacy of children. For this reason, we do not collect or maintain information from children we know are under 13 except as permitted by law.

HOW TO CONTACT US

If you have questions about our Privacy Policy or its application, please write to us at:

American Racing Equipment, LLC Equipment, Inc.
Attn: Internet Department
6101 Knott Ave.
Buena Park, CA 90620
Or email us here.

LINKS

To improve your web experience, American Racing Equipment, LLC posts third party links to websites that are relevant. When you click on one of these links, you will be transferred out of our web site and connected to the web site of the organization or company that you selected. Because American Racing Equipment, LLC does not control these sites (even if an affiliation exists between our web sites and a third party site), you are encouraged to review their individual privacy notices. If you visit a web site that is linked to our sites, you should consult that site’s privacy policy before providing any information.

CHANGES IN PRACTICES

This Privacy Policy may change from time to time, and any changes will be posted here. If we materially change our privacy practices to permit us to share more information about you than we stated we would share, or to permit disclosures of information about you to additional types of parties, we will take reasonable measures to inform you of these changes in advance. You will then have a reasonable opportunity to change your opt-out preference.

LEGAL NOTICE

A link to our Legal Notice can be found on every page of an American Racing Equipment, LLC Internet property.

These products can expose you to chemicals including chromium, nickel and lead which are known by the State of California to cause cancer, or birth defects, or other reproductive harm. For more information please visit: www.P65Warnings.ca.gov