Designed for the industry’s best, by the industry’s best. Our brands have earned the trust of some of the most discerning critics in the aftermarket automotive industry. That trust is what American Racing Equipment is founded on.
It all started with a wheel, not a vision. Not a plan. Just a simple, well made wheel. Designed for the industry’s best since 1996. Our wheel brands have earned the trust of some of the most discerning critics in the custom and performance automotive industry. That trust is what American Racing Equipment is founded on. It’s what turned a wheel into a warehouse into a company that is the force in the aftermarket industry. After all, it started with a wheel.
Headquartered in Denver, Colorado, American Racing Equipment is a leading designer, marketer, and distributor of branded aftermarket wheels and is a distributor of performance tires and accessories.
